MiD DAY Celebrates 30th Anniversary

India’s leading afternooner, MiD DAY celebrates its 30th anniversary with a power packed issue across Bangalore, Delhi, Mumbai & Pune that is sure to delight its audience of Young Urban Mobile Professionals in India (YUMPI).

Focusing on MiD DAY’s strength in being the best source for city news, the issue has a section called “Vodafone presents India 9 to 5: Our Cities. At Work”, where the newspaper has commissioned 10 of the country’s most exciting photographers to shoot a series of photographs that capture the essence of a day in 10 cities – Cochin, Pune, Chanigarh, Hydrabad, Ahemdabad, Bengaluru, Chennai, Kolkata, Delhi & Mumbai. Each photographer was assigned to one city and took 9 images in that city – one each hour from 9am to 5 pm and one additional favourite image to make a total of 10 stunning photographs. This issue will be a sneak preview of the outstanding body of work that has resulted, and a broader selection will shortly see the light of the day in form of an exhibition across these 4 cities. The photographs will also be part of a micro-site on www.mid-day.com starting tomorrow and will also don a coffee table book shortly.

The anniversary issue also has a section called “30 Other Lives” which includes stories of a burly all-rounder who thwacks the ball to all corners of a cricket ground but quakes at the prospect of his daughters homework, to an entrepreneur gets in touch with his inner being through meditation. A former top cop has a thing for books. A champion boxer reveals he is an unabashed worshipper at the temple of consumerism as he talks about his love for shopping. A UK Businessman pursues a passion that is quite removed from curry but brings the same spice to his life. Celebrities show another, unknown side to their famous lives as they reveal their wild and wacky, intriguing and off-beat, not-so-trivial pursuits. A top choreographer believes in the power of prayer. A champion tennis player gets his high from another game, while an entrepreneur believes art is the way to her heart even as she rues any attempt to stifle artistic expression. Sport is a thrilling pursuit in one businessman’s life. A doctor perks up at the thought of Sufi music and an actor finds her route in the ancient martial art of Kalaripayuttu. A cricket would most like to be at a music concert when not on the field. Hip and hot performers and salt-n-pepper – haired celebrities talk about the lives you never know about, the one lived outside their work ambit and come-up with some amusing, eyebrow-raising revelations.

Building on the newspaper’s strength in entertainment and sports reporting the issue includes celebrities such as Amitabh Bachchan, G R Gopinath, Shilpa Shetty, Pandit Jasraj, Andrew Flintoff, Kiran Bedi, Harsha Bhogle, Manish Arora, Vijendra Singh, John Abraham, Anoushka Shankar, Subhash Chandra, Sachin Tendulkar, Leander Paes, Akshay Kumar, Bipasha Basu, Ruskin Bond, Mallika Sarabhai, Shah Rukh Khan.

In keeping with its high spice quotient, the Mumbai edition also has a sizzling section on “Bare Bollywood”, where readers can enjoy looking at at 30 sizzling Bollywood Divas. These Divas came, they seduced & they concurred. A Helen or a Mumtaz could create intimate bedroom connectivity with the audience with sizzle and a pout. That preening pout has given way to today’s worked-out pin-up gals who ooze a taut, hot sensuality, thanks to several hours in the gym. Bipasha is proud of her biceps and kareena’s size zero makes for college canteen conversation. From the ubiquitous white garment under a waterfall, to the bold mini that had dad frowning in disapproval and the chiffon sari that revealed more than it hid, Bollywood babes have donned them all. Whether it is slick sophistication, raw magnetic appeal or coquettish charm, these women have what it takes to put the sex into celluloid.

This sizzling issue will be placed in a bag and will also contain a complimentary Knorr Pack ( Not in Delhi ) .

Says Manajit Ghoshal, CEO MiD DAY Infomedia Limited “MiD DAY is India’s leading afternooner. With innovative marketing and informative, entertaining editorial, MiD DAY has over its 30 years consolidated its position as urban India’s favourite afternoon break amplifying its mission of Making Work Fun amongst the YUMPI. The anniversary issue is another effort from the group to delight readers and add value to advertisers alike.”

Adds Abhijit Majumder, Executive Editor, MiD DAY Infomedia Limited “The anniversary issue amplifies all of MiD DAY’s strengths, bringing the best in Bollywood, and sports, to the most happening news, places, deals in the city. It’s the perfect entertaining break for our readers and we hope they enjoy reading it as much as we’ve enjoyed putting it together.”

All the above Sections will also be available on www.mid-day.com . And of course the Anniversary Special will be loaded with Local News and the Regular MiD DAY features and a 16 pager broadsheet Real Estate Section, MiD DAY Hot Property in Mumbai.

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