The cast of the much awaited Bollywood film Barah Anna, joined the winner of MiD DAY’s Bollywood Lunch Contest for lunch at the Gitanjali Group office in Mumbai today. Riding high on critical acclaim, Naseeruddin Shah, interacted with friends of the winner, had pizza and spent a fun afternoon taking photos, signing autographs and sharing his views on the Indian Film Industry.
MiD DAY, India’s leading afternooner, truly knows how to Make Work Fun! Through its internationally acclaimed, award winning property MiD DAY-Bollywood Lunch Contest, MiD DAY engages its YUMPI (Young Urban Mobile Professional of India) audience right in the midst of their working day, the space and time in which the afternooner is consumed, encouraging them to Take a MiD DAY break! Make Work Fun!
This particular contest was launched on 6th March, and readers were required to simply send an SMS answering the question “What does Barah Aana mean” to 53650. The contest was promoted via print ads in the MiD DAY, and through Radio One. The winner was declared through random selection, and in keeping with the afternooner’s position of Making Work Fun, the winner got a lunch date with the Bollywood star at their office.
Sarika the winner added that her colleagues at Gitanjali were also very excited about Naseeruddin Shah’s visit to the office. She said “I think Naseeruddin Shah is one of the finest actors in the country today. He is an inspiration and an icon, delivering stellar performances in theatre and film. He truly represents the passion that makes work fun. Its such a great idea by MiD DAY to have this contest. The entire office has had a day of fun.”
Neville Bastawalla, Head – Marketing, MiD DAY Infomedia Limited, commented, “Bollywood Lunch Contest is an internationally awarded property for MiD DAY. It is an extremely memorable way of establishing MiD DAY’s position as the leading afternooner of choice for urban professionals. The property is even more noteworthy because it not only builds the brand but also earns revenues for the group, and generates returns for the producers”.