MiD DAY bags three Prestigious INMA awards

India’s leading Afternooner MiD DAY has won the maximum number of awards among Indian entries at the prestigious INMA (International News Media Marketing Association) Awards held at Miami USA.

MiD DAY bagged the GOLD INMA for MiD DAY’s Online Anniversary Celebrations Contest in the Online Advertising Sales and Retention Category. MiD DAY also bagged the SILVER INMA in the same category for its Meet n Greet with Jethro Tull & Anoushka Shankar – Online Contest.

MiD DAY bagged BRONZE INMA for MiD DAY’s Axe Effect Innovation in the New Marketing Services Category making it the highest award winner from India.

Ninety marketing campaigns from newspapers in 43 countries had been selected as finalists in the INMA Awards 2009 held at Miami, USA. Indian newspapers received 7 nominations, this year of which 3 went to MiD DAY, making it the newspaper with the highest award nominations from the country. This is especially exciting as the newspaper had also two entries being awarded the at INMA award 2008 – Los Angeles, USA for its excellence in marketing efforts. MiD DAY also was the only Indian publication to be awarded Gold at IFRA Cross Media Marketing Awards 2008 held at Amsterdam as well.

From the finalists, 28 first-place award recipients across three circulation groups in 10 categories were publicly announced on Friday evening May 15, 2009, at the INMA World Congress in Miami, Florida. The awards announcements took place during the gala dinner and were capped by the presentation of the prestigious “Best of Show” award. All finalists in the 74-year-old competition were also displayed during the INMA World Congress in Miami.

At the Miami awards presentation, first-place recipients were announced for the first time, and also the awards were presented at that time. Second and third place recipients were also presented with a certificate. Finalists in the print categories will be featured in the 2009 edition of “Best in Marketing”, a digital publication chronicling the honourees of the INMA Awards competition.

“This has been a challenging year for newspapers worldwide, and to see the high quality of marketing work is heartening for our industry’s aim to grow audience, advertising, and brand,” said Earl J. Wilkinson, Executive Director and CEO of INMA. “Breakthrough campaigns like we see with our top winners, is like an exclamation point on this high level of quality.”

Judging for the 2009 competition featured 24 top executives from media companies, product manufacturers, and consulting firms worldwide. Judges came from countries such as Australia, Belgium, Canada, Chile, France, India, Japan, Mexico, The Netherlands, Norway, Thailand, and the United States.

Says Manajit Ghoshal, CEO MiD DAY Infomedia Limited, “Year on year nominations from prestigious international forums like INMA and IFRA are a testament to the excellent value and innovative solutions delivered by MiD DAY to clients. The team’s marketing efforts created campaigns that are globally recognised and build the MiD DAY Brand in a truly memorable way.”

Adds Neville Bastawalla, Head, Marketing MiD DAY Infomedia, “MiD DAY strongly believes in working with advertisers to deliver marketing messages that create maximum impact among the desired target audience. MiD DAY’s constant marketing innovations amplify the brand and mission and the nominations and subsequent wins for the Global INMA Awards are in recognition of this effort.”

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