Mumbai: India’s leading Afternooner MiD DAY made India proud in the international forum as it bagged the highest number of Awards for Marketing Campaigns (6) across the world at the prestigious INMA (International News Media Marketing Association) Awards 2010 held at Marriot New York, USA on April 28 evening. MiD DAY won 1Gold, 3Silver and 2Bronze for all of its work.
MiD DAY walked away with Gold and Silver in the category of Marketing Campaign that had the most profound effect on business. The Gold was awarded for “Kotak Mahindra Bank Presents Mid Day Corporate Cricket League” and the Silver was awarded for “Vodafone Presents India 9to5.”
MiD DAY’s initiative of “Vodafone Presents India 9to5” was also awarded Silver and Bronze in the categories of Readership/Usage of the print newspaper & Marketing Solutions for Advertising Clients respectively.
In the category of Public Relations and Community Service, MiD DAY was awarded Silver and Bronze for “Don’t Talk and Drive & Don’t Drink and Drive Campaign.” Respectively.
“Impact campaigns, high awareness, and clear return-on-investment were the hallmarks of this year’s award-winners,” said Earl J. Wilkinson, Executive Director and CEO of INMA. “Marketing geared toward growing audience, advertising, and brand across platforms clearly stood out among this year’s award-winning entries.”
Says Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited, “It’s very encouraging for us to see that our hard work is being awarded at such prestigious international award ceremonies. It truly establishes the fact that MiD DAY believes in doing things differently, our focus is purely on Innovations and that these innovations and marketing campaign are working well for the brand.”
Adds Neville Bastawalla, Head, Marketing MiD DAY Infomedia, “6 Big wins at INMA 2010 for our marketing campaigns is a phenomenal result for us to achieve. It’s the highest number of awards across the world for any newspaper this year. We at MiD DAY are very encouraged by this news and are charged-up to make the year 2010-2011 even more rocking”
The 75-year-old INMA Awards 2010 competition generated 533 entries from 137 newspapers in 28 countries. Judging was conducted via the internet by 23 judges worldwide. Judges included executives from media companies, product manufacturers, and consulting firms worldwide. Judges selected award recipients in 10 categories in three circulation groups: under 75,000, 75,000-300,000, and over 300,000.