MiD DAY concluded a month long activity that ensured some fun on the field for its YUMPI readers with its Corporate Cricket Tournament. The brand property is titled Kotak Mahindra Bank Salary 2 Wealth Presents MiD DAY Corporate Cricket League and has been created with the specific intention of amplifying MiD DAY’s mission of ‘Making Work Fun!’ for its YUMPI readers. Rocking the event finale was Bollywood star Arbaaz Khan, who mingled easily with the corporate crowd, and tried his hand on the pitch as well before giving away the trophies.
32 teams including Deloitte Touche Tohmatsu, HP, JP Morgan Chase, Essar Group, Piramal Group, Pantaloon Retail, HCC, Edelwiess L’Oreal were selected to try their hand at the competitive sport. Registration fees were set at Rs. 10,000 per team. Matches were held every weekend for a whole month at the Central Railway Grounds in Parel. The teams had to register on mid-day.com . The winning team stood to win Rs. 1 lakh in cash, while the runners up team would walk away with Rs. 50,000 in cash. Trophies, recognition via editorial coverage in MiD DAY and other prizes added to the incentives on offer for participating teams.
Pantaloons Retail & TCS made the cut to the finals and battled it out to determine who would walk away with the prestigious trophy & the cash prize. It was Pantaloons Retail who won the tournament in the end. Sunil Biyani, Director of Pantaloons Retail and S Ramadorai – CEO & MD of TCS were present to cheer their teams.
Says Manajit Ghoshal, CEO MiD DAY Infomedia Limited “YUMPI audiences today are under a lot of pressure. Events such as these create memorable experiences that establish the brand’s mission of “Taking a MiD DAY Break. Make Work Fun!” in the minds of our target audience in an unforgettable way.”
Adds Neville Bastawalla, Head Marketing, MiD DAY Infomedia Limited “MiD DAY over that last year, has introduced several very successful, award winning properties that have not only garnered international recognition but also created lucrative revenue opportunities for the organisation making it a doubly winning combination, that not only builds brand recall but also is a profit centre.”