Mid Day : A full-fledged, multiple-media conglomerate

From a family-owned, one-paper company Mid Day has grown into a full-fledged, multiple-media conglomerate listed on the Bombay Stock Exchange and the National Stock Exchange, one of the handful of Indian media groups to go public.

Inquilab, our first paper in Urdu, was born in the fervour of idealistic nationalism in 1938. In 1979, Mid Day, in English, marked a new turning point in a city seizing its global destiny. Over the years, we continued to reinforce our slogan, ‘Delivering Mumbai’, not just in content but via a range of media vehicles: print in English, Gujarati and Urdu, on the Net, on FM radio, and through telephone information services, as well as with our Outdoor business.

Powered by a custom-built convergent newsroom, we serve the ‘newser’ in a 24/7 cycle of news, information, comment and fun. Our daily audience of 1.2 million, through print and Net alone is upwardly mobile, and predominantly in the age group of 18 to 34. In creating the city’s most exciting media, we’ve also become the most exciting news group to work in, empowering and enabling young professionals to become truly multi-media journalists.

MiD DAY has enjoyed a special place in the hearts of Mumbai residents, since its inception 28 years ago, and has recently launched editions in Delhi & Bangalore as well.

This light-hearted, easy-read, entertaining and mischievous paper now has a new objective – to make work fun. The focus is on the Young Urban Mobile Professionals across India (YUMPI) and the company is leaving no stone unturned to connect with them. A host of addictive, fun sections like What’s On, Hit List and Fun@work (Tues & Thurs) ensure the newspaper remains a welcome diversion for young professionals on the move or even a quick pick � me � up to perk up their day.

MiD DAY is available in Mumbai, Delhi, Bangalore & Pune.

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