Microsoft Corp. and CNBC has announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the more than 2.6 million unique monthly visitors to CNBC.com. Microsoft will be the exclusive third-party provider of display and contextual advertising for CNBC.com and its global audience.
“CNBC.com has a tremendous, high-quality audience that advertisers are eager to reach, and we’re delighted to be providing our advertising technology and sales resources to such a widely respected organization,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “The addition of CNBC to our syndicated advertising partner sites will help the advertisers that work with Microsoft reach an even broader set of users in this highly strategic audience segment.”
Advanced technology from Microsoft will help connect advertisers with CNBC.com users in more relevant, innovative ways through a combination of graphical ad placements and automated text-based advertisements targeted to content. Over time, the technology will enable the anonymous aggregation of user behavior.
“CNBC and Microsoft share a commitment to providing global customized advertising solutions to all our customers, and we are confident that this alliance will help us deliver on that commitment for the long term,” said Mark Hoffman, president of CNBC. “CNBC’s world-class customer service team and global sales force combined with Microsoft’s innovative advertising and sales teams will provide the most relevant and useful advertising to our highly educated and affluent visitors.”
The companies expect to begin execution of the agreement immediately, with contextual advertising appearing later this month. Execution on display advertising will begin in March 2008.