Michael Ferrare, founder, has launched Magma, a creative content agency that helps brands explore new and innovative marketing approaches. Ferrare, formerly of Crispin, Porter + Bogusky, started Magma with a team of young creatives with expertise in emerging media. Specializing in premium brands and interactive experiences. Magma’s office was designed Board & Batten Interior Design and operates out of its SOHO, New York office.
“Wrapped inside our content is advertising disguised as entertainment,” said Michael Ferrare of Magma. “We create unique and proprietary experiences built around how people buy or consider products and brands.”
Magma approaches brands through an integrated approach through almost all media types from broadcast to interactive, from mobile to on-demand entertainment. Each medium plays a unique part of how Magma approaches the brand.
Prior to Magma, Michael Ferrare worked at Crispin, Porter + Bogusky, where he went on to execute integrated creative work for Virgin Atlantic, Method Home, MINI, Burger King, Borders, and Volkswagen. Ferrare spent his early years at Gyro Worldwide, a Philadelphia-based leading national, youth-oriented ad agency. Ferrare also worked at Avenue A/Razorfish, the nation’s largest Interactive agency playing a leading creative role on Mercedes AMG, Neutrogena, Carnival Cruises and Sprite Global. He also served as creative consultant for Saatchi and Saatchi Worldwide and Fallon McElliot on branding assignments and new business presentations for major national and international accounts.
Ferrare and his team have received numerous industry awards and recognitions including the International Grand Lion at Cannes, France for Best In Show, Clios, Addys, Webbys, D&Ads, LIAAs, Communication Arts, Art Director Clubs, USA Today, Wallpaper, GQ, International Andys, Bennys and many others.
“We are excited about Magma and its possibilities in helping brands create new advertising and revenue channels through our unique marketing approaches,” said Ferrare.