Michael Brennan Joins Reader's Digest

Michael A. Brennan has been appointed President of Readers’ Digest Europe and Chief Executive Officer of Direct Holdings Worldwide, the unit of RDA that manages the Time Life business. The announcement was made today by Mary Berner, President and Chief Executive Officer of The Reader’s Digest Association, Inc. Brennan will report to Berner.

Brennan had been President, Latin America and Asia-Pacific since 1998. He led that region to four years of year-over-year operating profit growth, including business turnarounds in markets that had experienced downturns. He joined RDA in 1990 as Publishing Director for the Special Interest Magazine Group. He went on to hold positions in magazine publishing and the Books & Home Entertainment division, Reader’s Digest USA and Reader’s Digest Europe. In 1997 he was named Vice President, Developing Markets, with responsibility for the Asia, Latin America and Central and Eastern European regions.

“I am delighted to appoint Mike Brennan to his second tour of duty in Europe, where he worked in headquarters in the mid-1990s and played a role in RDA’s first wave of expansion into the Central European markets,” Berner said. “Mike is a highly dedicated executive who focuses on improving results, as he demonstrated in Asia and Latin America. We look to him to stimulate growth in our traditional European markets while continuing our program of expansion into new markets.”

RDA has opened businesses in 10 new countries during the past four years and is currently market-testing in preparation for further new-market launches.

In becoming CEO of Direct Holdings Worldwide, Brennan will oversee the global marketing activities of the Time Life business. Direct Holdings Worldwide became part of the company in connection with the acquisition of RDA by a group of investors headed by Ripplewood Holdings, L.L.C. in March 2007.

The company also announced the appointments of Paul Heath as President, Reader’s Digest Asia Pacific, and Andrea Martin, President, Reader’s Digest Canada and Latin America regions. The moves are part of a restructuring of RDA’s international divisions to more directly link the regional business with global headquarters. As previously announced, RDA eliminated the position of President, RD International.

The Reader’s Digest Association, Inc. is a global publisher and direct marketer of books, magazines, music collections and video with customers in more than 70 countries. The company publishes 77 magazines, including 50 local-country editions of its flagship, Reader’s Digest, the world’s most widely read magazine. RDA’s headquarters are located near Pleasantville, New York.

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