Meridian Starts Operations in Delhi

Ogilvy & Mather Delhi as part of its continued growth & investment strategy to address the increasing needs of clients and growing market has just announced the start of its operations of Meridian Communications Pvt. Ltd, its full-service agency. Meridian in Delhi will be a 360° agency from inception. Sunil Verma, Vice President, will be leading the operations of Meridian Communications in Delhi.

“We are delighted to have Meridian start its operations in Delhi. This is a critical and strategic market and Meridian will now be looking to go beyond traditional Advertising with a team that knows how to create thought leadership campaigns and link those campaigns to concrete results ,” Sanjay Thapar, President Delhi, said .

One of the youngest agency in India, it is backboned on the Ogilvy values and Ogilvy thinking and the start of the Delhi operations further strengthens & solidifies the operations of Meridian Communications, which already has a presence in both Mumbai and Bangalore. The group works with a prestigious client portfolio that includes Axis Bank, Arvind Mills, Dockers, Himalaya Drug Company, Optimix from the ING Group, Anand Rathi Group and ITC Personal Care division to name a few. Meridian also works with the INX Group and has created the launch communication for INX Group’s 9X Entertainment Television which within a span of eight months has become the third most viewed channel in the country in the highly competitive GEC space.

“We are extremely excited about the opportunities in this market and the opening of Meridian in Delhi enhances our already strong foothold in the northern region, furthering our efforts in adding value to our clients through our in-depth market knowledge, brand understanding, 360 offerings, reach and creative talent ,” Jossy Raphael, Creative Director, Meridian Communications Pvt. Ltd said.

Meridian Delhi has already added DLF Pramerica and Unitech to its client portfolio.

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