Meridian Delhi has won the creative duties for the Jazz, the latest car from Honda SIEL Cars India (HSCI). The win follows a multi-agency pitch.
Despite the economic slowdown, HSCI is optimistic about the growth in the automobile sector, especially small cars. In fact, the Jazz has been introduced in India six months ahead of the planned launch. The Honda Jazz will be manufactured at the company’s Noida plant and is likely to have a localisation content of 70 per cent from day one.
HSCI’s Jazz will compete with Maruti’s A-Star, Splash and Hyundai’s i20, which are among the recent launches, plus the yet-to-be-launched Fiat Grande Punto.
Dentsu continues to handle the creative mandate for all Honda brands in India. Dentsu Media will also handle the media duties of the new launch. The ad spend on the new car could not be ascertained.
Source: Bombay Adclub