Des Moines : Meredith Corporation has announced the launch of its Diabetic Living brand in India with local licensing partners
The brand will be published quarterly in and Meredith’s local partners will be New Delhi-based MaXposure Media Group (India) Pvt Ltd. MaXposure owns and operates publishing, advertising, digital and event management businesses.
“These agreements are an example of both the growing global need for quality science-based health-oriented content and Meredith’s deep expertise at providing it,” said John Zieser, Meredith’s Chief Development Officer. “We’re pleased to be partnering with Dear Media, Lyrsa and MaXposure to help consumers in India, Russia and Mexico lead full and healthy lives.”
Diabetic Living features cutting-edge research along with information related to diet, exercise, food, nutrition and overall health. It is dedicated to providing action-oriented information that helps consumers improve their quality of life. Diabetic Living is also published locally in Australia/New Zealand and Italy. In total, Meredith brands are available in more than 60 countries.