MediaFLO USA, a wholly-owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and Scripps Networks have announced FOOD NETWORK, a new FLO TV(TM) lifestyle service that gives AT&T Mobile TV customers a feast of home and cooking programming in time for their Thanksgiving, Christmas, Hanukkah, New Year’s and bowl game celebrations. This is Scripps Networks’ first mobile TV offering and will air content that includes bites of programming favorites from Food Network, as well as HGTV shows such as “Myles of Style” and “Design on a Dime,” and popular shows from DIY Network and Fine Living Network. FOOD will run mid-November through February 3, 2009.
The new addition to FLO TV’s award-winning service provides consumers with compelling, timely and entertaining lifestyle content covering such topics as how to prepare a memorable meal, upgrade your kitchen and create festive decorations. The FOOD programming will feature a galaxy of popular Food Network TV talent including Paula Dean, Bobby Flay, Giada De Laurentiis and Rachael Ray. The addition of FOOD programming to the line-up underscores MediaFLO USA’s commitment to providing viewers the highest quality information and entertainment available.
“The holiday season is full of entertaining, and people are trying to do more with their limited time,” said Lisa Choi Owens, Scripps Networks’ senior vice president of online partnerships and distribution. “Being able to discover new recipes, ideas and time saving tips for how to make the most of their special occasions while on the go makes a lot of sense. FLO TV provides another outlet for Scripps Networks’ fans looking for the great entertainment and information our brands provide.”
“Scripps Networks is the ideal media outlet to provide FLO TV viewers with entertaining and helpful lifestyle programming for the holidays,” said Jonathan Barzilay, senior vice president of programming and advertising at MediaFLO USA. “With our new mobile TV service, consumers can enjoy cooking and decorating tips any place or any time as they prepare for special occasions.”
All programs featured on the FLO TV service are available to consumers through leading wireless operators in more than 63 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C. FLO TV is available to AT&T subscribers as AT&T Mobile TV. All programming is subject to change.
Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract more than 18.5 million unique visitors each month.
In addition, Scripps Networks has launched HGTV and Food Network in high definition and is aggressively developing its emerging media platforms for broadband and video on demand. Scripps Networks also acquired popular recipe Web site Recipezaar.com and Incando Corp. in order to deepen its user-generated content capabilities. Scripps Networks’ brands collectively are available in more than 170 countries and territories on all seven continents. They also are distributed to more than 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Forces Radio and Television Service.
Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by Scripps Networks Interactive (NYSE: SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch