Mediaedge:cia (MEC) has won Zee Entertainment’s media account. This development was followed by a multi-agency pitch.
T Gangadhar, managing director, MEC India said,“We are delighted with the opportunity to partner with a powerhouse like Zee.” “Zee’s repertoire of channels is unparalleled and we look forward to contributing our might and taking the business to even greater heights” he added.
Punit Goenka, managing director, Zee Entertainment Enterprises said, “We are happy to announce the appointment of MEC as our media planning and buying agency. We look forward to working together to ensure we have the best possible inputs into our business.”
Zee Entertainment is a subsidiary of the Essel Group. It includes brands like Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi.
Source: Bombay Adclub