MediaCom was honored with two awards at the Euro Effies Awards ceremony that took place in Brussels on September 18. Gold went to the Coca Cola Zero campaign “As it should be”, which had been realized in Germany and in the Nordics. The jury’s comment: “Thanks to a communications strategy based on three key principles, to quickly generate attention, build awareness and encourage frequency of use, Coca-Cola zero grew to double the target set for it in Germany and exceeded the target by 38% in Denmark, while unit sales in Germany and Denmark, and Coca-Cola share overall, grew significantly.”
MediaCom Munich received the Bronze Award for the ‘Born of Powerful Ideas” launch campaign for Audi’s sports car R8. “In the year of its launch, the R8 topped the rankings for the most popular sports car. It has closed the gap on the Porsche 911, and has energized the Audi brand. ” said the jury about this successful launch. The campaign also picked up the Sappi Print Media Efficiency Award for their integrated communications campaign for the launch of the Audi R8.
The Euro Effies were introduced in 1996 to reward advertising that builds brands across borders. They were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 21 countries worldwide, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership that strives to create it.