Eos Airlines and MediaCom announce on Wednesday that the agency has been awarded the all-premium carrier’s global media planning and buying business. MediaCom will continue and expand upon the strategic placement of Eos’ “Uncrowded. Uncompromising.” marketing campaign, which began earlier this year.
“As we prepare to extend the Eos Class Lifestyle into new markets in 2008, we are very pleased to team up with MediaCom, a media powerhouse with international scale and a proven ability to reach affluent business and leisure consumers in targeted, innovative and motivating ways,” said Adam Komack, Chief Lifestyle Officer for Eos Airlines. “We were especially impressed by MediaCom’s demonstration of how to apply media strategies and tactics to achieve our specific business goals.”
Doug Checkeris, CEO of MediaCom, commented, “We are delighted that Eos chose MediaCom as their communications partner. They are a quality, forward-thinking client with an exceptional product — exactly the kind of client that MediaCom serves best. It’s a great match.”
Eos, with less than two years of flight operations, has significantly raised the bar on transatlantic travel, designing the world’s only fleet of Boeing 757s outfitted for just 48 guests, delivering an uncrowded, stress-free travel experience, and generally proving itself a “category of one.” In 2007, Eos made enviable strides: expanding to 44 flights per week between New York and London, adding aircraft to its growing fleet, opening a new Eos Class lounge, Club 48, at London Stansted Airport, delivering near-perfect luggage handling, and leading would-be competitors in guest satisfaction and on-time performance.
MediaCom is one of the world’s largest Media Communication Specialists, with total billings exceeding U.S. $17 billion and 106 offices in 81 countries around the globe, and U.S. billings exceeding $6.3 billion.