MediaCom has made major changes to its leadership team in the Nordics, creating a new role of CEO MediaCom Nordic and naming a new CEO for Denmark.
Ulrik Falkner Thagesen, currently CEO of MediaCom Denmark, will take on the new post of CEO of MediaCom Nordic with immediate effect.
He will lead MediaCom’s activities in Denmark, Sweden, Norway and Finland, overseeing more than 330 employees and approximately €1.1 billion in gross billings, according to RECMA.
His brief will be to encourage greater sharing of learnings across the region and ensure that clients who work with more than one MediaCom country receive consistent, integrated and excellent service.
Since joining MediaCom in 2006, Ulrik has spearheaded MediaCom Denmark’s strong growth, expanding its strategic prowess as well as diversifying the business by developing strong analytical capabilities, excellent content skills and insight specialism.
He previously worked for IUM in Denmark, UM and McCann Interactive in Vienna as well as running his own media consultancy in Denmark for four years.
He will be based in the agency’s Copenhagen office and report to Nick Lawson, CEO of MediaCom EMEA.
“Ulrik has transformed our Danish business into a marketing services oriented company and has the management experience, passion and drive to create the strongest media agency offerings in the industry. He is a strong strategic thinker and innovator who has shown how we can build our competencies and business. We will be looking to him to continue that process across the region,” said Nick Lawson.
Ulrik will be replaced as CEO of MediaCom Denmark by Morten Kristensen, currently Head of MediaCom Beyond Advertising Denmark. Prior to joining MediaCom in July last year, he was CEO of community marketing agency Very. He was previously Managing Director of Phd and worked as Group Account Director at MediaCom from 2000 to 2006.
“I am honored to have the opportunity to now lead MediaCom in the Nordics. We have a very strong foundation to build on and I really look forward to working even more closely with my colleagues in the other Nordic markets. We will continue the good cooperation and keep developing our services and leveraging new technologies as well as connected thinking for our clients,” said Ulrik Thagesen.