MediaCom MENA Dubai have won a Gold award at the prestigious Dubai Lynx Awards for Sony Mobile with “Best use of screens & audio in a media campaign”. MediaCom were the only media agency to win a gold at the event this year.
At the ceremony, MENA’s leading awards and festival of creativity event, MediaCom Dubai received Gold for the innovative Sony Mobile Xperia Z3 Dubai launch. MediaCom utilised Group M’s Xasis’s pioneering technology allowing Sony Mobile creative to be served simultaneously across second-screen devices, each time a competitor TVC was broadcast, Xperia Z3 ads appeared across mobile, laptop and tablet in targeted residential areas within 3 seconds of competitor ads.
Burt Reynolds, Account Director at MediaCom said “We have worked incredibly closely with our partner’s Xasis and our client, Sony Mobile to create this award winning campaign. Sony Mobile were looking to do something completely different and innovative which allowed us to think out of the box and create a truly ground breaking piece of work”
Spyros Gousetis, Head of Marketing Sony Mobile MEA said “To launch our new Xperia Z3 Dual in the market we were looking for creative ideas that would make a real impact and MediaCom and Xasis provided this opportunity with the second screen campaign. We were exceptionally pleased with the results the application of the new technology provided and feel this work has placed Sony Mobile at the vanguard of media activations.”
Razmik Kalaidjian, Managing Director for MediaCom Lower Gulf said “This was an outstanding piece of work and has already been recognised by the significant results that were achieved. We are very pleased that the leading awards event in the region has confirmed what a great campaign this was by awarding it a Gold Lynx.”