MediaCom India shone at the EMVIES Awards held by the Ad Club Bombay last week. Seven campaigns were shortlisted – and MediaCom won those seven awards, including the biggest one, the Grand Emvie.
MediaCom went home with the Grand Emvie for their Volkswagen Vento launch campaign “People read newspapers. Till we made the newspaper talk”. This innovation, which involved a light-sensitive voice chip pasted on the most read English newspapers in India had created advertising history a few months back; catapulting the Volkswagen entry-level sedan to one of the most desired cars in the segment. The execution involved a full page advertisement, which “spoke” to newspaper readers as it was unfolded.
MediaCom also won two Gold, one Silver and three Bronze awards for other campaigns for Volkswagen and Skoda:
Gold for Volkswagen 2010: From challenger to champion in just 365 days – Best Integrated campaign category and Volkswagen Vento : People Read Newspapers, till we made the newspaper talk – Best media innovation – print
Silver for Volkswagen 2010: From challenger to champion in just 365 days – Best media strategy – consumer durables
These campaigns won a Bronze award:Volkswagen Polo: No terrain too tough – Best media innovation – OOH Skoda Yeti – Right of Way Expedition – Best media strategy – consumer durables Volkswagen Polo: Zooming to the top – Best media innovation – events