MediaCom China announced today that Chris Baker has been appointed Vice President, responsible for the strategic growth and operation of the agency’s digital business in China, with immediate effect. Based in Beijing, Chris will report to Michael Zhang, President, MediaCom China.
Chris is a seasoned brand expert and digital communications professional with over 10 years’ experience working across Asia Pacific. Prior to joining MediaCom, he was owner and partner of CliK Dynamics, a digital and brand consultancy based in Beijing. At Eight Partnership, where he was partner/managing director between 2002 and 2009, Chris was responsible for new business, media and digital strategy, and business expansion into China.
“We want to bring the best minds together to enhance our offering in the digital space. Clients’ digital and integrated media communication needs and expectations have expanded considerably and we do need a more structured group of like-minded talents with cutting edge digital expertise to deliver the best results. Chris’ sterling credentials in digital business management and development will enhance our talent pool in China and make him our ideal choice to lead our fast growing digital operations,” said Michael Zhang, President, MediaCom China.
“I was drawn to MediaCom for the opportunity to work with one of China’s leading agencies and apply my experience to some of the largest, smartest and most demanding brands. I’m looking forward to working with a great team, and contributing to fulfilling an ambitious vision for the agency and its clients,” Chris added.