MediaCom awarded global media planning and buying duties by Revlon

New York : MediaCom Worldwide, a GroupM agency within the WPP Group, has been awarded global media planning and buying duties by Revlon for all of its brands. MediaCom, which has been Revlon’s media agency-of-record since 2009 in the U.S. and Canada, will assume responsibility for all Revlon markets beginning January 2012.

The international appointment will be coordinated from MediaCom’s New York office. There was no account review leading to the consolidation.

“MediaCom has been a strong strategic partner for our brands in North America. We are excited to work with them in all of our markets to benefit from a consistent global approach,” said Julia Goldin, Global Chief Marketing Officer at Revlon.

“We’re honoured and excited to be deepening and broadening our successful partnership with our friends at Revlon,” said Harvey Goldhersz, CEO, MediaCom North America. “We look forward to applying our current insights and client expertise to Revlon’s global business to drive powerful business wins for Revlon.”

“Our growing partnership with Revlon illustrates how the fantastic work being done at MediaCom U.S. has been driving success across our global network,” said Stephen Allan, MediaCom Worldwide Chairman and CEO. “We’ve already seen this being recognized officially, as our U.S. operations were a key contributor to our third consecutive win for Media Agency Network of the Year at last month’s M&M International Awards.” The M&M International Awards honour the best .

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