MediaCom Australia appoints David Coats as National SEO Director

MediaCom Australia has announced the appointment of David Coats as National SEO Director. David will lead a team of five SEO .

He will responsibility for business development, product development, client strategy and innovation alongside Ben Bale, MediaCom’s newly appointed SEO Strategist. Coats has previously developed advanced and innovative SEO strategies for Cheap Flights, Barclays, Suncorp, AAMI and Accor Hotels.

Coats will report to Stuart Beckingham, National Group Director of Search for MediaCom who leads a rapidly growing team of 21 search specialists across Sydney, Melbourne & Brisbane, and has recently picked up the SEO business for Universal Music, Eukanuba, Braun, Venus and Oral B.

Stuart Beckingham, Group Director of Search said: “My belief is that search sits at the heart of our communication strategies and SEO as a specialism is critical to driving real business results for our clients. David is simply the best in the game and will not only further enhance our approach to SEO but also drive strong returns for MediaCom’s clients”.

MediaCom’s monthly search billings nationally have more than doubled, as has the size of the search team since Beckingham arrived in July 2010. The strong growth has been largely a result of providing our clients integrated solutions which allows use vital data and insights to support ongoing optimisation of not only our clients’ search campaigns but offline and online media channels.

David Coats said of his appointment: “MediaCom lead the field in search thanks to a pool of talented staff, diverse clients, and a vision that the future of SEO is one of integration across all marketing channels. I am excited to join such a progressive agency and to lead an innovative and evolving channel for MediaCom.”‘
With a degree in physics and a career in marketing, Coats loves the mixing of technology with business principles and strategic thinking which for him makes online marketing and SEO such an exciting and effective channel.

David Coats joins in September and Ben Bale joins in October.

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