MediaBank, a leading provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA), today announced the integration of Advertising Digital Identification (Ad-ID) with MediaBank’s technology platforms to help reduce common inefficiencies associated with the advertising and media buying process.
The full MediaBank product suite will integrate with Ad-ID to allow advertisers and agencies to more effectively manage metadata and measure performance throughout any media campaign lifecycle.
“Incorporating Ad-ID coding into MediaBank’s innovative products greatly improves operational efficiencies for media buyers and advertisers,” said Harold Geller, managing director of Ad-ID and senior vice president of Digital Initiatives at the 4A’s. “MediaBank is providing enhanced transparency, accountability and efficiency to our industry.”
Ad-ID, the advertising industry’s Web-based, complete-code system, offers a central database where information about each commercial asset can be entered and coded to bring consistency to asset identification and enable the digital exchange of information.
MediaBank is the first media management system to directly integrate with Ad-ID. The partnership provides advertisers and agencies — delivered either on an on-demand basis or three times daily — with new or revised Ad-ID codes and metadata instantly through the MediaBank system. E-mail notifications provide alerts for successful or rejected transmission with actionable messages. Using MediaBank and Ad-ID, an advertiser can eliminate manual double entry and common errors, as well as receive timely updates of Ad-ID data for trafficking.
“This integration demonstrates MediaBank’s commitment to product innovation and connectivity, and our dedication to provide our clients with the tools necessary to be the best at media buying,” said Brad Keywell, founder of MediaBank. “This is a valuable asset to our clients who are challenged to better navigate and understand the increasingly complex media landscape.”
MediaBank is built on an open architecture platform, which enables it to quickly integrate with other data sources and adapt as media types proliferate. The integration of MediaBank and Ad-ID has further enhanced the robust offerings provided to customers of MediaBank’s diverse product suite that includes MediaBank O|X, the industry’s first fully integrated cross-media buying solution, and MediaBank A|X, a leading analytics and media mix management tool that provides detailed, customizable analysis and tracking of all in-fight and historic advertising campaigns across all media types.