MEC, a leading media agency, has announced that MEC China has won H&M’sfull service contract for mainland Chinaand Hong Kong. The contract covers both media planning and buying including traditional media, OOH and digital.
MEC won the contract after a four-waypitch with Optimedia, PHD and MediaCom.
H&Mis a Swedish retail-clothing company, famous for its fast-fashion clothing offerings for women, men, teenagers and children. It hasmore than 2,200 stores among 38 countries with around 87,000 employees. H&M opened their first store in Shanghai, China in 2007 and now has 41 stores among 15 cities.
Vivian Chen, Marketing Manager of H&M Chinasaid,“MEC’sunderstanding of the fashion business, their digital media recommendations and passion for our business, really impressed us.”
According to her, the perfect cross-market coordination between the China and Hong Kong officeswas another key reason for the selection of MEC.
Michelle Ko, President of MEC China, added, “We’re excited to have the opportunity to work with H&M, one of the world’s leading fashion retailers, and looking forward to delivering real active engagement to support their business growth in the region.”