MEC Singapore named Media Agency of the Year at the Singapore Media Awards

Singapore: MEC, a leading global media agency (www.mecglobal.com), was named Media Agency of the Year at the 2012 Singapore Media Awards.

In addition, the agency won six media categories of awards and was shortlisted for another five.

Stephen Li, Chief Executive Officer of MEC in Asia Pacific, said, “We’re thrilled to be recognised for our work, especially across such a wide range of channels and strategic nominations. These six wins along with Agency of the Year accolade is a stunning achievement to be shared with all of our team. I’m extremely proud.”

Sharon Soh, Managing Director of MEC Singapore, added, “We are ecstatic about what we have achieved at the Singapore Media Awards this year. The team has worked incredibly hard and there is nothing more pleasing than the recognition from our clients and the industry. It’s a real honour to work with such a great bunch of people.”

Winners
1. Best Use of Digital – Mercedes-Benz C-class Coupe Signature Drive
2. Best Use of Mobile – Mercedes-Benz 125! Race
3. Best Use of Search – SingTel mioTV BPL Crisis Management
4. Best Use of Radio – SingTel Youth NSF Make-a-Wish Engagement
5. Best Business to Business Campaign – Singapore Economic Development Board Creating & Fuelling Content for a C-suite Audience through Insight
6. Best Strategic Launch – Mercedes-Benz C-class Coupe Signature Drive
7. Media Agency of the Year

Additional shortlists
1. Best Use of Mobile – SingTel mioTV Modern Family Season Pass
2. Best Use of Search – Starwood Hotels & Resorts
3. Best Use of Search – SingTel eshop Relaunch
4. Best Smart Use of Media Campaign – Kia: The Married Men’s Soul
5. Best Pan-Asia Campaign – STB Your Singapore Guide App

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