MEC India Bags Most Golds at Goafest 2012

Mumbai: MEC India, one of the world’s leading media agencies, bagged four prestigious awards at Goafest 2012; two Golds, one Silver and one Bronze.
MEC’s awards came in the heavyweight categories – Best Use of TV, Newspapers & Magazines and Digital & Internet. MEC’s haul of two Golds was the most by any agency at Goafest this year. Goafest is one of the most prestigious shows in India and is commonly referred to as the Cannes of the East.

Shubha George, Chief Operating Officer, South Asia MEC, stated “MEC’s awards at Goafest reflect our DNA – creative work that is rooted in sound strategic thinking and sharp consumer insight. Be it Reliance’s Feeling is Believing and My Network vs Your Network or Ego search or Colgate’s Night Hammer, all of these very creative innovations stem from a strong consumer insight that underpinned the strategy. I’m also very pleased that we came out tops across media – TV, Print and Digital. We look forward to more such winning campaigns that are both strategic and innovative”

T Gangadhar, Managing Director, MEC India, said “I am delighted with MEC’s performance at Goafest this year. We were the only agency to win two Golds. We have always strived towards insight-based strategic solutions for our clients and this recognition is heartening.”

He further added, “This has been an eventful month for MEC India – we released the fourth edition of our IPL TV rating estimation study, won Gold at the global Festival of Media Awards and had a golden run at Goafest. It’s a fitting testimony to the kind of agency we are – where strategic rigor meets powerful insight-based ideas.“

The details of the wins are as follows:

* Best use of TV: Gold – Reliance 3G ‘Feeling is believing’

* Best use of newspapers & magazines: Gold – Colgate Dental Cream ‘Night Hammer’

* Best use of digital & Internet: Silver – Reliance Mobile ‘Ego-Search’ (no gold was awarded in this category)

* Best use of TV: Bronze – Reliance Mobile – ‘My network versus your network’

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