MEC India appoints Ritesh Singh as head of Digital

Mumbai: MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader. Prior to this, Ritesh was with Starcom MediaVest Group (SMG) where he was Business Head – India, SMG Digital. Ritesh joins as National Director, MEC Interaction and will report to T Gangadhar, Managing Director India and Tushar Vyas, Managing Partner, GroupM Interactions – South Asia.

Speaking about the appointment, Tushar Vyas said, “Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have a Ritesh lead MEC’s digital agenda and help deliver integrated communications planning for our brands”

Ritesh has over 13 years of experience straddling activation and digital. In his previous role, he led the conception and deployment of digital strategy. Ritesh’s experience spans an array of clients – Samsung, Aircel, Western Union, General Motors, SAB Miller, Himalaya – to name a few.

Ritesh Singh said, “I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC’s talented digital team to create new benchmarks.”

Preetesh Chouhan – Head – Ad Sales, Interactive Services Sify Technologies Ltd said, “Ritesh is an astute and agile digital media professional. He has surely garnered immense and varied experience not only in leading and strategizing but executing effective and cutting edge digital media campaigns. I wish him all the very best and all my support for his new assignment.”

MEC Interaction offers the full suite of digital services – search, social, display, onine video, mobile, analytics, creative and production. The agency topped the digital category at Goafest 2012 with the much acclaimed Reliance Ego-Search campaign. This campaign is also one of MEC’s entries to Cannes this year.

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