McCann Worldgroup Europe and McCann Worldgroup Middle East & Africa are the No. 1 ranked regional networks for effectiveness in their respective regions, according to the 2015 Global Effie Effectiveness Index. McCann Worldgroup is now the only worldwide network ranked No. 1 in effectiveness in more than one region.
The Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The global Effie rankings show that McCann Worldgroup has moved up to the No. 2 most effective and awarded advertising agency network on a global scale, gaining from its No. 3 ranking in 2014. McCann Worldgroup has three national agencies ranked among the top 20: FP7/Dubai at No. 2, McCann Israel at No. 15 and McCann India at No. 19.
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, said, “The combination of creativity and impact for our clients’ brands is what we strive for across all of our regions and disciplines. This ranking is an honor and testament to this focus.”