MC Saatchi wins Zicom Security account

Zicom Electronic Security Systems has appointed M&C Saatchi Communications, the Indian arm of the UK-based global advertising agency, as its strategic and creative communications partner. Zicom is the leader in state-of-the-art electronic security systems for small, medium and large establishments and government projects; offering impeccable service regardless of the nature of the industry. Today, Zicom is the largest electronic security systems provider in the country, with offices in over 30 cities and towns, employing over 400 people.

Explaining the choice Zicom MD Pramoud Rao said: “I was impressed with M&C Saatchi’s passion for our business and the agency’s ability to provide business-building ideas. Zicom was looking for a partner that could add value to our recently upgraded retail thrust and provide a holistic communication solution to help meet our business objectives. I felt that M&C Saatchi has the same entrepreneurial spirit as Zicom and is willing to go the extra mile in co-creating success.”

Commenting on the acquisition of this prestigious account, Rajiv Sabnis, Executive Director, M&C Saatchi, said: “We are excited to have the opportunity to work with a dynamically expanding company like Zicom and in a category that is waiting to explode. In a slowing world, it is a delight to find such vibrant and energetic partners.” On a congratulatory note, he added: “It’s quite amazing what first generation entrepreneurs like Mr. Manohar Bidaye and Mr. Pramoud Rao have created at Zicom in a short span of 15 years. Their openness to an outside perspective and their willingness to embrace radical new ideas is refreshing.”

M&C Saatchi Communications is one of the world’s youngest and fastest growing global advertising agency networks, with offices in 18 cities across 13 countries. It is founded on the principle of Brutal Simplicity of Thought, with all offices grounded in an entrepreneurial spirit. With offices in Mumbai and Delhi, M&C Saatchi India is now an agency of choice for leading entrepreneurs.

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