M&C Saatchi has won Lexi Pens account . The size of the account has not been revealed . The agency has been looking after the product from scratch – right from product development to putting in place a brand identity for the new brand.
“We needed an agency that had the right mix of graphic design ability, mass market understanding and the agility to provide simplicity of thought. Those were the key reasons we chose to align the new brand with M&C Saatchi ,” Vinod Sachdev, Chairman and MD, Lexi Pens India, said.
Lexi Pens is an internationally acclaimed Manufacturer & Exporter of High Quality precision Tip Plastic Ball Pens, Plastic Gel Pens, Metal Pens and Refills SINCE 1997. The company manufactures about one million pens a day and also exports some of its products to almost 50 countries.
“We approached Lexi Pens, and after a few interactions we ended up starting work on the new project,” Rajiv Sabnis, executive director, M&C Saatchi, said.
Source: Bombay Adclub