Big Street, the recently commissioned OOH division of Adlabs Films Ltd is sprucing up its team to be able to meet its extensive expansion plans. The company has taken on board Mr. Mayank Pande as Regional Vice President, North and East. While the industry is poised for some great growth and numbers, BIG Street is working towards becoming the largest inventory aggregator in the country. The Company has already obtained inventories in key locations across 6 major cities in India and also boasts of innovations in the OOH segment.
Mayank Pande a Post Graduate in Economics from Delhi University and has also done his Masters in Personnel Management from the Symbiosis Institute of Business Management, Pune. Mayank started his career with Hewitt Associates as a consultant and worked his way up to Market Leader, South & East India. At Hewitt, he has consulted with companies in different geographies such as the Middle East, US, Asia Pacific and the SAARC countries. After a seven years stint with Hewitt, he joined Hay Group as Associate Director, India. In this role, he has been a part of the Asia Pacific Leadership Team responsible for setting business direction, business acquisition, operations management, people management and capability development
“The out of home business in India is poised for exponential organic and inorganic growth. These are both exciting and challenging times to be here. I look forward to leading BIG Street to a dominant position of strength in this space. Technology, innovation, creativity and scale will be the fundamental characteristics of the dominant player in this industry in India in the coming years ,” Mayank Pande said.
Big Street is the OOH Division of Adlabs Films Ltd, beginning operations in early 2008. This division has already acquired significant number of properties across markets- including Delhi Metro, Unipoles and Gantries in Ahmedabad, over 400 buses in Chandigarh, Mobile Hoardings in Cochin and Hyderabad, Kiosks and Gantries in Mumbai etc. BIG STREET is slated to grown into one of India’s largest OOH divisions offering a wide variety of OOH inventory like billboards, street furniture, multiplexes and malls formats along with a host of other innovative options as part of their portfolio offerings to clients.