Maxus has won Rs 50 crore Hindi general entertainment channel Colors account . The account earlier was with TME, the media arm of the Rediffusion Group.
Rajesh Kamat, CEO, Colors’ has confirmed the development. However, any further details on the account move were not available. While the business has moved a week back, details on whether this was a multi-agency pitch were not available.
The creative agency of the channel is Orchard. Prior to that, the account was with Rediffusion Y&R.
Source: Bombay Adclub