BIG 92.7 FM partnered with agencies Maxus and TME to create winning solutions for their clients Nokia and Parle G respectively at the recently concluded EMVIES 2009. Both agencies engaged audiences through BIG FM’s holistic offerings, tapping relevant consumers through extremely innovative and novel offerings. Maxus won a Silver for its entry Nokia 5800 Xpress Music – Nokia Recreates the famous ‘Midas Touch’ and TME won a Bronze for the RJ Marathon – Genuis V/s Guinness!!!
When Maxus was putting together their comprehensive plans for the launch of their extremely successful, NOKIA 5800 EXPRESS MUSIC, they were approached by the extremely adept and creative Integrated Sales team at BIG 92.7 FM which proposed solutions providing an experimental platform using the synergy of radio and activation thereby eventually creating thousands of virtual RJs sharing their choice of music with BIG 92.7 FM listeners. The Team recommended an on ground activation spread across 6 cities of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai involving high levels of interactivity and opportunities for product sampling, while communicating the propositions of Touch-Play and Share. A 7 feet tall replica of the phone was created, whose touch screen allowed customers to witness the same features of the phone, first hand. Customers could touch the phone replica and engage with functions that were similar to that of the actual phone and offering a similar interface. Shows were hosted live from the outdoor broadcasting where listeners could select a song from the phone and give a dedication live on air. The entire activity was a huge hit and the award that the innovation won, only goes to prove the same.
With the crystal clear brief to promote Parle G for mental ability and physical stamina, the team brainstormed on options and recommended the very interesting RJ Marathon in the cities of Mumbai and Chennai. The award, aptly titled Genuis V/s Guinness and winning the Bronze, saw the RJ’s host marathons with non stop RJ’ing. RJ Dheena entered the Guinness Book of World Records by RJing for 168 hours non-stop, a feat, never attempted successfully before. The entire city came together to support the jocks and showcasing in all interactions with press, listeners and families were the Parle G biscuits, energizing the RJ at the turn of every hour.
In addition to the above 2 awards, BIG 92.7 FM also partnered with Maxus for their bronze winning campaign for Vodafone – six held captive on one frequency and with Madison Media Infinity for the Silver won for Saffola Life – Listen to your Heart. Both these campaigns with multiple radio stations.
Speaking on the occasion Praveen Malhotra, Sales Head – BIG 92.7 FM, said “BIG FM offers great solutions to brands to innovate through our integrated solutions offerings. In fact, we have a dedicated Solutions Team that offers Clients innovative and out of the box ideas for brands to partner with. We are very happy that the media agencies have been recognized for the good work and this only validates the fact that BIG 92.7 FM offers clients the best solution options for their requirements. We look forward to servicing Client requirements and treating them to BIG service only on our network.”