Meredith Corporation , the leading media and marketing company serving American women, announced today that it will publish its Diabetic Living and Parents brands in India and Azerbaijan, respectively, under license with leading media partners in those markets. These agreements increase Meredith’s total international reach to approximately 60 countries.
In India, MaXposure Media Group (India) Pvt Ltd. will publish a quarterly localized edition of Diabetic Living. It is expected to be available in India via both subscription and on the newsstand in 2011. In Azerbaijan, Caucasus Print Media will publish a localized monthly edition of Parents. It is expected to be available in Azerbaijan via subscription and on the newsstand in 2011.
“These new partnerships highlight the very wide appeal of Meredith’s brands, and our deep knowledge of the parenthood and health categories in particular,” said John Zieser, Meredith’s Chief Development Officer.
Diabetic Living features cutting-edge research along with diet, exercise, food, nutrition and health information. It is dedicated to providing action-oriented information to help consumers improve their quality of life.