On the occasion of its 2nd anniversary celebrations, at one of Delhi’s most happening designer clubs ‘Six Month Story’ at Mehrauli, ‘Maxim’ India’s largest selling premium men’s lifestyle magazine in association with Royal Challenge, launched the most sought after Maxim calendar 2008 in India and introduced Prianca Sharma the winner of the India-Asia title in Miss Maxim International pageant held at Pattaya in November 2007. She will be seen as the face of the Maxim Calendar 2008 which was unveiled by the hot and sizzling bollywood actress Yana Gupta. It also features the top 12 Miss Maxim contestants from across all the continents.
The evening was graced by the presence of Mr. Piyush Sharma – CEO & Publisher, Media Transasia India Ltd and Mr. Anup Kutty, Editor, Maxim India, along with Mr. Mr Dirk Bakker, Managing Director, INEX.
Anup Kutty said “Maxim’s now a two year old monster having become the largest selling men’s magazine in India. Which was a good enough reason for the anniversary bash. The MAXIM party is for all those who helped shape the magazine including people who have supported us through our two year rollercoaster ride. It’s also for all those who don’t really care about all this spiel and just want to have a good time! The idea is to wake up the next morning with a terrible hangover but great memories!”
To this adds Piyush Sharma “The Maxim calendar is a logical extension of Maxim’s identity of being a Lifestyle brand. Internationally it has been the most sought after property of Maxim and now we foresee it to be a huge success in India as well. We believe this would become a priced possession of all the Maxim readers as there would only be special copies available and that too at quite a premium price. ”
Speaking on Maxim, Dirk Bakker said: “It is great to be associated with India’s first men’s Magazine. Maxim has brought something new to India, it pushes the limit and it brings to people what they want, something that INEX also believes in.”
The highlight of the event was the unveiling of the Maxim Calendar 2008 featuring the top 12 contestants of Miss Maxim International amidst a host of celebrities from the world of fashion.It was a lively and boisterous gathering, where guests trooped in to celebrate Maxim’s 2nd anniversary bash. Among the guests present at the party were members of the designer fraternity, celebrities, socialites, models, photographers of the town as well as the expats community in full force. The fun at the party was doubled by Royal Challenge the official sponsors.
Media Transasia is one of the word’s most diversified and vertically integrated publishing houses, it commands the entire gamut of publishing activities; from creating new markets to conceiving new publications, from editorial and design to printing. The group is headquartered in Bangkok, which has been continuously publishing over 25 magazines and books for over 27 years.