People Infocom has announced that Mauj will be the launch and promo vehicle for the Hindi movie Dus Kahaniyaan .
‘Dus Kahaniyaan is a part of Mauj’s ongoing deal with Eros Multimedia Pvt. Ltd giving the company worldwide telecom rights for the same. Mauj has developed some very exciting mobile content around the film, including ringtones, themes, and animations based on some striking visuals, catchy songs and dialogues capturing the movie’s essence and contemporary mood’ a company release said.
Special features of the content developed for Dus Kahaniyaan include mobile wallpapers featuring all the 25 actors of the star cast., video animations, and video ringtones of the movie’s sound track.
“Mauj is known for the quality content and innovative products that it provides to its consumers. With this tie-up with Dus Kahaniyaan, we have attempted to pick up the best from the 10 short films along with 25 film stars and package it beautifully for the mobile screens of Hindi movie enthusiasts. Our association with Eros has been extremely encouraging, giving us the opportunity to work with banners like White Feather Films.” Manoj Dawane, CEO, People Infocom (Mauj), said,
With ‘Dus Kahaniyaan’ being considered the next big film after OSO and Saawariya, Mauj has provided special attention to the movie! The company picked up a fresh story each week from the ten, to ensure in-depth, active and innovative promotional activities for every tale. The company has also created a Special New Year Celebrity Greetings designed on the members of the film’s starcast.