Matt Stafford named Burson-Marsteller Hong Kong CEO Market Leader

Hong Kong:
Burson-Marsteller today announced the appointment of Matt Stafford as CEO and
Market Leader of its flagship Hong Kong operation. Stafford’s 14 years of public
relations experience in the corporate, technology and public affairs sectors in
Hong Kong, Australia and across Asia will build on the firm’s reputation for
working with Asia’s leading companies and organizations, governments and
multinational corporations operating in this market. Stafford will report to Bob
Pickard, President and CEO of Burson-Marsteller Asia-Pacific.

“Matt is
one of the finest leadership talents with whom I’ve had the privilege to serve
our clients and he has been a key player growing our Hong Kong and Asian client
business to a market-leading position over the past four years,” Pickard said.
“His group had the lowest turnover rate in the region, which is a testament to
his leadership and to the positive value the Hong Kong team is providing our
rapidly expanding community of clients.”

In addition to his many years
of support to corporations and government agencies in Hong Kong, Stafford also
leads Burson-Marsteller’s global counsel to Asian-headquartered firms, such as
Huawei, as they position their brands and enhance their corporate communications
around the world.

“Burson-Marsteller has a strong heritage in Hong Kong
and is known as a ‘go-to’ consultancy for helping clients manage complex issues
and challenges and we have also been the firm that companies turn to when they
want help building their reputations,” Stafford said. “We are proud of the work
we have done for organizations such as the Hong Kong Jockey Club, the Better
Hong Kong Foundation and the Hong Kong government and we will be renewing our
focus on such challenging assignments.”

“Now we are proud to help
clients such as Hong Kong Disneyland, Huawei, Foxconn tell their stories and
achieve their communications objectives. We have also shown why governments turn
to our team for their international economic communications work through our
support to Hong Kong, the Philippines, Indonesia, Korea and others.”

Matt re-joined B-M in Hong Kong during 2007 following five years as the
Australian Government’s senior policy adviser on communications reporting to
several Cabinet Ministers. He was the lead adviser for the development and
implementation of sweeping regulatory reforms in that sector, including a
multi-billion dollar national broadband strategy and the privatisation of
Telstra, the single largest public share offer in Australia’s history.

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