Sharda Group of Institutions has assigned its creative duties to MASH – a subsidiary of Percept/H, on January 1, 2011. The institution includes the complete portfolio of Sharda Universities, a recognized University in Delhi NCR with a student base of more than three thousand & growing. The account size is pegged at Rs. 18 crore.
The objective of the campaign is to position Sharda University as a serious contender in the educational arena of the country, with its world-class global faculty and a host of innovative and sophisticated teaching techniques.
Commenting on this account win Amitabha Lahiri – COO, MASH said, “We are extremely proud of this association. Considering the fact it was all a proactive number. Education is the need of the hour for a growing economy and populace like ours. Even during the recessionary phase in the market, the educational category topped the chart of ad spends. We are already working on a multi media campaign that will include TVC, Press, OOH & Digital.”
Says Anurag Edward – Head of Marketing, Sharda Institutions, “There was NO formal pitch involved. But we were impressed with the proactive and forward thinking that the Percept team came up with. They seemed to be the right partner that a young Brand like Sharda was seeking. I am sure that under the leadership of Amitabha, Mash – Percept will provide the adequate support to our marketing and communication needs”.