MASH Advertising won the creative duties for AOC Colour TV – an international lifestyle brand of TPV Technology Limited.
TPV is a US$ 12 billion business conglomerate based out of Taiwan. The group designs and manufactures a wide range of LED & LCD, displays for global distribution across Europe, North & South America, Australia, China, India and many other Asian countries. TPV has a network of global facilities with a production capacity of over 6.5 million LED/LCD units in a month. It has a workforce of over 50,000 employees across the globe in more than 100 countries.
Having a substantially high media budget, the company has planned aggressive media activities across all media platforms e.g. TV, Press, OOH and digital. They also have roped in Kalki Koechlin as a Brand ambassador for AOC TV.
Commenting Seema Bhatnagar Marketing Director – TPV India said “We were very happy with the cutting edge creative & thinking presented by Percept. Their approach definitely matches our aggressive foot print that we have chalked out for this market.”
Elaborated Amitabha Lahiri CEO- MASH Advertising said “We are simply delighted with this feat. One of the key yardsticks of a buoyant economy is the consumption of the high end Consumer Electronic items. And India has been scoring high on this for the past few years. The product quality of AOC coupled with an existing equity in the colour monitor segment will help us strengthen the brand foot print in India.”