Mascot pug Cheeka back in Vodafone television commercials

New Delhi: Telecom service provider
Vodafone Monday said it has launched a series of new television
commercials marking the return of its mascot, pug Cheeka promoting
“instant connections” on its network.


“The new TVC (TV
commercial) focuses the return of (Cheeka) the pug and focuses on the
quality of our network,” the company said in a statement.


“Through
these new communication campaign, we would like to reinforce the belief
that Vodafone network offers a superior experience across three key
parameters that define the depth or quality of a network, such as voice
quality and clarity, instant connectivity, no call drops,” it added.


Following
the Supreme Court’s verdict to cancel 122 telecom licences issued in
2008, older players, including Vodafone, are sparing no effort to
attract customers to their networks.


Vodafone was the first
player to launch a promotional campaign on the very next day after the
apex court announced cancellation of licenses – a decision expected to
affect almost 50 million customers across the country.


The pug was first used by erstwhile Hutch mobile services in 2003, which was later acquired by Britain-based Vodafone.

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