Mumbai: ET NOW, 24-hr English business news channel brings to you a power packed edition of Brand Equity featuring exclusive interviews of Martin Sorrell, CEO; WPP and Anand Mahindra, Vice Chairman & Managing Director; Mahindra & Mahindra. While the former spoke about the global crisis impact on the advertising sector, the latter shared his thoughts on their new campaign ‘Spark the Rise’ & the way forward.
Martin Sorrell, during his interview to ET NOW, mentioned that the global crisis impact on advertising and consumer confidence if any at all would not reflect until the year 2012. Although, he also added that even then it would be quite hard to anticipate the impact due to a series of global events such as the London Olympics, European Football Championships & the US Presidential Campaign which attract significant media spends. Commenting on WPP’s outlook on the current scenario he said, “We estimate about $4 Billion in spends on media campaigns one way or another”
The show also features an exclusive interview of Anand Mahindra who spoke about the company’s ‘Spark the Rise’ campaign which aims at bringing individuals, groups and organizations, to promote their community driven ideas on a digital platform. He also mentioned that this campaign would be customized worldwide on a later date and said that it would be a matter of pride if the new transnational organizational formats that develop in the next decade come from India.
The last segment of the show is the Brand Equity’s Special Initiative to develop a campaign to bring out a powerful message to Government of India to remove corruption and other social evils from the country and bring in better efficiency and good standard of living for the people of India. This segment features a panel discussion on the three ad campaigns submitted by the three competing agencies, Leo Burnett, Mudra and Saatchi & Saatchi. The segment is concluded with the announcement of the winner by panelists like Prasoon Joshi, Sudhir Mishra, Abhinay Deo and Dia Mirza on the most effective campaign, based on the national audience votes along with the panelist’s choice.
Catch the full episode of Brand Equity on Saturday, 20th August, 2011 at 2.30pm. Repeat telecast on Sunday, 21st August, 2011 at 11.00am & 10.30pm. Only On ET NOW.