Mumbai: Mars Marcom And Media Services Pvt. Ltd., the entertainment, media and Communications Company, is looking to scale up its marcom businesses. Also aiming at inorganic growth within the media and communication domain, Mars Marcom And Media Services aims to raise Rs 1,500 crore through Initial Public Offering (IPO) for the purpose.
The Company will be converted from private limited to public limited after its first AGM to be held in September 2011 and will bring out an IPO in the second half of 2013.
The funds raised will be used in acquisitions and strategic partnerships. The company intends to diversify its business into broadcast content production, IPR acquisition, home video distribution, merchandizing, online media content development center, State-of-the-art design studio, setting-up OOH display screens, development of digital and mobile content and international distribution.
The company hopes that the investments will result in better integrated marcom, media services and content business, thus covering the complete value chain. Animation – both development and production – is another field that it is seriously looking into.