Mars India signs up Arjun Rampal as the face of its new campaign

Arjun Rampal_Image from the CampaignNew Delhi: He has wowed his fans with his role in Om Shanti Om, his role as Joe Mascheranhas in Rock On was loved by all, more recently he has been highly appreciated for the action thriller D- DAY where he plays a RAW agent and for his role as an aspiring politician in Satyagraha.

Arjun Rampal has maintained a position in the industry on the basis of his consistent performances that have earned him critical acclaim and numerous awards. …And now he is all set to don a ‘chocolate hero’ avatar for a new campaign by Mars Inc, the No 1 chocolate maker in the world. With a personality that celebrates style and panache and known to love chocolates, Arjun is a perfect match for the new Mars India campaign.

Speaking on the association, Raghav Rekhi, Marketing Director, Mars Internation India Pvt. Ltd, said, “We are thrilled to have Arjun on board. He is a perfect fit for our new brand campaign as he has terrific mass appeal and strikingly brings alive the attributes that we are looking for our new launch, being passionate, sophisticated, and playful. We are confident that this association will drive visibility for the brand and will put across the communication in an cut-through manner”.

Commenting on the association, Arjun Rampal, actor said “I believe in partnering with brands that I use and appreciate. Mars Inc is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is ‘me’- an actor! I am thrilled to be a part of one of the biggest Mars Inc launch campaigns in India and am looking forward to a great journey ahead.”

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