Marketwire Boosts Asia Pacific News Distribution Reach

Toronto : Marketwire announces enhanced agreements with news distribution partners Korea Newswire, Institute of Scientific and Technical Information of China (ISTIC) and Japan Corporate News (JCN) K.K., adding more than 100 major websites, 25,000 media outlets and 12,000 journalists to its Asia Pacific news distribution circuits and reaching 2.6 million unique online visitors, including consumers, business partners, analysts, investors, suppliers and journalists. Marketwire also added in-country online news monitoring, and now includes complimentary clip reporting with its Asia Pacific news circuits.

“The Asia Pacific region is a complex, often closed media environment,” says Hector Botero, vice president, emerging markets, Marketwire. “Breaking through to journalists, business audiences and consumers takes a deep-rooted, local understanding of Asian markets and strong ties with the media communities and websites that shape public opinion. Our exclusive relationships, on-the-ground presence, and now, stronger affiliations with influential news sources, give our clients an advantage in reaching and engaging their target audiences in the world’s fastest-growing area.”

Since early 2008 Marketwire has pursued aggressive growth in the Asia Pacific region, beginning with the acquisition of International Media Services (IMS) Companies, and then establishing offices in Shanghai and Hong Kong, and media research labs in Beijing and Manila. The company continues to forge deeper and broader media, news agency and government relationships across the region.

Coinciding with its expansion activities, Marketwire maintains long-standing, exclusive relationships with the Chinese government and news agencies, financial news services, newspaper syndicates, media outlets and journalists across Mainland China, Hong Kong and Taiwan, as well as strategic distribution partnerships in Japan, South Korea, Thailand, Australia, New Zealand and India.

Marketwire’s Asia Pacific news distribution products include its Premium, Pan Asia, India and Individual Country circuits that include translation into Traditional Chinese, Simplified Chinese, Korean, Japanese, Hindi, Thai, Bahasa Indonesian and Vietnamese, depending on circuit selection.

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