Darren Childs, Managing Director, BBC Worldwide Channels has announced the appointment of Mark Whitehead as General Manager and Senior VP of BBC Worldwide Channels Asia.
Based in Singapore, Whitehead will take on responsibility for the reach, ratings and revenue of BBC Worldwide Channels’ operations across the Asia Pacific region and India, and will spearhead the distribution of the six-strong portfolio of BBC branded channels – BBC Entertainment, BBC Knowledge, BBC Lifestyle, CBeebies, BBC HD and BBC World News.
BBC Worldwide Channels has rapidly established a strong foothold in Asia, since the launch of BBC Entertainment throughout the region in October 2006. In 2007 CBeebies, BBC Knowledge and BBC Lifestyle were launched in Singapore and Hong Kong, while last year saw the launch of CBeebies and BBC Knowledge in Indonesia, as well as the debut of BBC HD as a VOD service in Taiwan, and the launch of BBC Knowledge in South Korea.
Darren Childs commented: “We have grown the channels business rapidly over the last few years and have plans for further growth in the region. Our ambition for Asia is now greater than ever and we are very fortunate to have attracted an executive of Mark’s calibre to lead this next stage of growth. I’m delighted to welcome him to our senior management team.”
Mark Whitehead added: “This is a great opportunity to work with one of the world’s most respected television brands and be part of the expansion of the BBC Worldwide Channels business in Asia Pacific. I am delighted to be joining the senior management team at such an exciting time in the growth of the business.”
Whitehead was most recently Senior Vice President for Revenue at Discovery Networks Asia. During his time at Discovery, he launched the first Asia Discovery HD services in Korea and Singapore, and negotiated and renewed distribution deals with cable, satellite and broadband operators in numerous countries, including Hong Kong, Malaysia, Singapore, Thailand and Indonesia.