The BBC has announced Mark Covell as the new Head of External Affairs for the BBC at Media City UK project in Salford, overseeing external communications and opinion former strategy for the project to create the BBC’s largest presence outside London.
Work to build the UK’s first purpose-built media city will bring unprecedented investment into the creative economies in the North West of England.
BBC departments – including Sport, Children’s, Radio 5 Live and Future Media & Technology – will locate to Salford to join existing BBC departments currently based in Manchester.
The project to establish a state-of-the-art multimedia broadcast and production centre has generated high-profile interest across national and regional media, government, the industry, business and communities across the North.
Starting work in August and reporting to the BBC’s Head of Press, Donald Steel, Covell has been Head of Regional Affairs for ITV Yorkshire since 2004.
He was also previously Regional Affairs Manager for Yorkshire Television and was also a Broadcast Manager for Manchester 2002 Ltd (Commonwealth Games).
Welcoming the appointment, Jenny Lawrence, the BBC’s Programme Director for BBC at Media City UK, said: “Mark’s skills and experience, particularly in the North, will be a huge asset as we move ahead with our ambitious plans and we very much look forward to him joining the team.The BBC’s Director of Communications, Ed Williams, said: “Mark brings a tremendous track record and breadth of experience to what is a vital job communicating the BBC’s vision for major investment and a world class media city for the North.”
On his new appointment, Mark Covell said: “The BBC’s plans for Media City UK will transform its presence in the North of England.
“I am very excited to be leading external affairs and communications for what is one of the most important projects for the UK’s creative economy for many years.”