Mark Bauman has been named executive vice president, National Geographic Digital Studio, reporting to Michael Rosenfeld, president of National Geographic Television.
The Digital Studio includes the National Geographic Short-Form Video Group, whose work has been instrumental in the rapid growth of NationalGeographic.com. National Geographic short-form videos are viewed on NationalGeographic.com and other extended digital platforms more than 16 million times each month. The Digital Studio will also produce programming for Nat Geo Music, the Society’s recently launched international music channel, and will generate content for mobile downloads around the world. The Digital Studio also includes the “Wild Chronicles” unit, which produces a syndicated magazine show now beginning its third season on public television.
“Mark Bauman is a talented, creative, entrepreneurial professional, who brings a tremendous amount of experience to this new role as well as a keen sense of the National Geographic mission,” Kelly said. “I’ve asked Michael Rosenfeld, who has played a key role in the dramatic growth of our long-form work, to work closely with Mark to identify creative synergies across the Society’s many content areas and platforms to produce new material for digital distribution. The Digital Studio will be able to take maximum advantage of our infrastructure, including the production teams at work around the planet every day.”
In addition to these new responsibilities, Bauman will continue to work closely with National Geographic Missions to ensure that the Society finds new and timely showcases for the important work of its grantees and their projects.
Earlier this year, Bauman was named executive vice president, National Geographic Music and Radio, responsible for connecting the new music group’s ventures to the work of the Society. Bauman previously held the title of vice president of media programs, National Geographic Mission Programs, and served as the creative force behind television, digital media and music projects.
Bauman brings more than 20 years of experience to his role and has been recognized with numerous broadcast and print journalism honors, including an Emmy and seven Cine Golden Eagles.