The move is part of company’s overall strategy to reach out to younger customers, tap newer markets and build a solid brand recall in the smartphone and tablet accessories segment. The actor would be promoting Lapcare and Lapcare Yo! series’ entire range of products including Bluetooth speakers, headsets, powerbanks among others. A national campaign starring the actor would be kicked off in the first week of April across print, digital and various other mediums.
Manish Paul, who starred in the rib tickling comedy Mickey Virus, has a slate of exciting movie launches lined up this year, including the sequel to the hit movie Tere Bin Laden. Also a popular anchor, who has hosted India’s Got Talent, Jhalak Dikhla Ja ( both on Colors TV channel) and almost all major award show like-BIG Star Entertainment Awards, Golden Petal Awards among others, Manish is a well known face among Indian audiences . He packs fun, style, and youth appeal, just the right attributes, Lapcare as a brand wants to associate with.
Speaking on the development, actor and anchor, Manish Paul, said, ‘ It is indeed a matter of great pleasure to be associated with Lapcare, a brand that is synonymous with innovation, style and functionality. I am a gadget buff and very selective about the products I use .So, when I came across the funky products of Lapcare, I felt they fit my technology related needs, style, and personality very well. I, now use them every day for various purposes and really glad with the association. We together look forward to some exciting times.’
Reflecting on the association, Sandeep Popli, COO, Lapcare, said, ‘Our association with Manish Paul is a milestone for us and our first major endeavor to grow Lapcare as a national brand in the mobile and tablet accessories market. We wanted someone who embodied youthful zest, has a unique style and most importantly a connect with the masses. Manish fit the bill perfectly for us, as someone who is popular across the country, yet adds a dash of much needed freshness to the campaign. It helps us to break the clutter and position Lapcare as a unique, innovative and stylish brand geared towards the youth. We believe it will be a great association and benefit Lapcare immensely’