Mangos, a full-service advertising agency, has been honored with another award for its outstanding creative work. The International Journal of Visual Communication recognized a print ad Mangos created for Cannondale bicycles with a Gold Graphis Award.
The Graphis Awards competition is highly selective, having grown out of the Graphis annual publication of the most influential work worldwide in Design, Advertising and Photography. In 2008 the Graphis Award competition attracted a pool of more than 840 international entries.
The ad, featuring Cannondale-sponsored pro cyclist Danillo DiLuca, was placed in top consumer cycling publications following his victory at the 2007 Giro d’Italia. Bradley Gast, President of Mangos, explains: “We leveraged DiLuca’s victory by capturing the moment professional cyclists dream about – crossing the finish line first. The ad invited consumers to: ‘Ride it. Feel it. Judge for yourself. Test ride the bike that won the Giro d’Italia.’ Cannondale was pleased with our ability to wrap these layered messages into a single compelling piece.”
In addition to the recent selection by Graphis, in 2008 Mangos received two gold awards from Medical Marketing & Media, two awards from AIGA for their 365 Annual Design Competition, eleven ADDYs (Philadelphia Regional Ad Club), and eleven awards from Healthcare Marketing Report.