BIG Broadcasting, an offering from The Reliance Anil Dhirubhai Ambani Group, has announced the coming on board of Mr. Manavjeet Singh in the capacity of Head – Distribution (Domestic and International). In his new profile, Manavjeet will be handling the Distribution function for the Indian and overseas markets.
Prior to joining BIG Broadcasting, Manavjeet was Country Head & Executive Vice President for Reliance Consumer Finance, a division of Reliance Capital, which comprised of Vehicle Loans, Mortgages, SME Loans, Credit Card and Personal Loans. Before this, he was part of the Retail Assets Team with HDFC Bank working as Executive Vice President, heading 4 business verticals – Car Loans, Commercial Transportation, Healthcare Finance and Branch Sales.
His assignments prior to this were with SBI Mutual Fund in the capacity of Chief Marketing Officer and also with Citigroup and Xerox.
Distribution is a critical function in the emerging & cluttered Indian broadcast scenario. With regulatory, technological & business changes rapidly influencing Distribution dynamics, Manavjeet’s excellent track record and rich experience in the retail finance sector will help BIG Broadcasting successfully implement its distribution strategy across markets.
Manavjeet will pay a key role in realizing BIG Broadcasting’s endeavor that its bouquet of channels is entertaining every Indian and is an integral part of their lives.